Idiots Write About Sports

6-4-2 points us to this Los Angeles Business Journal article on the marketing challenges facing Southland baseball teams in general and the Los Angeles Dodgers in particular, featuring an appearance by Dodger executive Lon Rosen. For those of you unfamiliar with the particulars of Southern California-based baseball executives, Rosen is the fellow charged with phasing out Dodger Stadium’s organist in favor of banal, canned pop music, pushing Ross Porter off a cliff and other such pleasant tasks. I’m not sure of his official title but I think it’s something along the lines of Director of Stupid Ideas or Executive Vice President for Deflecting Fan Ire Away From the Skinflint Owner So He Doesn’t Seem Nearly So Odious by Comparison.

Anyhow.

Diving back into the LA Business Journal article, Rob McMillian at 6-4-2 was struck by the same Lon Rosen quote that caught my attention. To wit (with my emphasis added):

We’ve acquired some really popular players and we’re going to make sure the public knows who our new players are.

And I’m thinking, “Man, that’s so true.” Anywhere you drive around Los Angeles these days, people are talking about the Dodgers and how excited they are to have That Guy and What’s His Name and That Player We Got in the LoDuca Trade… No, Not Him, the Other Guy.

Look for the Dodgers to hit the airwaves any day with their new marketing campaign — Dodger Baseball: Names Subject to Change.

Absolutely... this is why they took the players' names off their backs, so you won't know who's missing from day to day...

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